Outstanding work, uncertain growth
Hard-to-defend prices, indistinct communication, unqualified enquiries, and inconsistent visibility are business skills many professionals have had to learn alone.
Certification program · 10 to 16 weeks
The business behind your talent starts here.
Grow your business. Strengthen your positioning. Build a powerful brand in the wedding industry.
Brand · Marketing · Digital · Acquisition · Sales · Reputation · Growth · Brand · Marketing · Digital · Acquisition · Sales · Reputation · Growth
Being excellent at your craft is not always enough.
Wedding Business School is built for wedding professionals who want to build the business around their craft.
A commercial and strategic vision
A practical path to structure your brand, offers, acquisition, sales, and reputation for sustainable growth.
We do not teach you your craft. We teach you how to build the business around your craft.
Four dimensions. One strategy.
Every decision becomes clearer when it belongs to one coherent system.
Brand
Positioning, differentiation, identity, and perceived value.
Marketing
SEO, content, social, advertising, and partnerships.
Sales
Offers, pricing, qualification, selling, and conversion.
Growth
Strategy, profitability, reputation, KPIs, and development.
For the people who make weddings happen.
Active professionals and founders with a well-developed project, including those moving upmarket or launching a new brand.
- Wedding planners & officiants
- Photographers & videographers
- Florists & decorators
- Designers & stylists
- Makeup artists & hairstylists
- DJs & musicians
- Caterers & cake designers
- Estates & wedding venues
- Stationers & agencies
- Destination wedding professionals
15 modules—from intuition to confident leadership.
80 to 120 hours of classes, workshops, case studies, exercises, individual work, and a final presentation.
Wedding market
Seasonality, behaviour, competition, and opportunities.
Positioning
Audience, value proposition, differentiation, and messaging.
Strong brand
Identity, storytelling, proof, portfolio, and consistency.
Offers & pricing
Packages, margin, profitability, capacity, and perceived value.
Converting website
Architecture, service pages, trust signals, and CTAs.
Wedding SEO
Keywords, local SEO, internal links, schema, and Search Console.
Content
Instagram, Pinterest, video, storytelling, and planning.
Acquisition
SEO, social, advertising, referrals, and partnerships.
Sales
Qualification, calls, proposals, objections, and closing.
Client experience
Journey, expectations, follow-up, reviews, and referrals.
Reputation
Search results, profiles, media, and trust signals.
AI & search
Visibility in generative search engines and AI assistants.
Premium brand
Alignment across image, offer, price, portfolio, and experience.
Performance
Traffic, leads, conversion, margin, CAC, and marketing return.
Growth plan
Your 90-day plan, 12-month strategy, and three-year vision.
Final project: your Wedding Business Growth Plan, built around a real company.
View the full programProfessionals who practise what they teach.
First-hand methods, real cases, and current expertise.
Elena David
Technical SEO, web performance, Google visibility, reputation, and generative engines.
Explore her expertiseClaire Montfort
Positioning, value proposition, and brand strategy.
Thomas Lemaire
Qualification, discovery calls, proposals, and conversion.
Sophie Delcourt
Client experience, couples, and professional relationships.
Antoine Morel
Pricing, margins, and profitability.
Juliette Armand
Instagram, editorial strategy, and personal branding.
You leave with more than notes.
Every module creates an asset you can apply directly to your business.
- Positioning & value proposition
- Offer architecture
- Pricing strategy
- Brand strategy
- SEO roadmap
- Content strategy
- Acquisition plan
- Sales process
- Reputation strategy
- Dashboard & growth plan
Frequently asked questions.
The program is designed to fit alongside an active professional practice.
Is the program only for wedding planners?
No. It is designed for professionals across the entire wedding industry.
Is this a wedding planning course?
No. It teaches the business, marketing, digital, and commercial skills required to grow a wedding-industry business.
Do I need to have an established business?
The program primarily serves active professionals, but it also suits sufficiently developed projects with a real case to work on.
Does the program cover SEO, AI, and the premium market?
Yes. Dedicated modules cover SEO, emerging search journeys, and premium positioning.
How is certification awarded?
Through internal assessments, completed assignments, the final project, and presentation. It is a Wedding Business School certification.
Your next step
A business strategy worthy of your craft.
Receive the detailed program and information about the next cohort.